There have been oodles of articles in the past few years on the lengths that large defense firms have gone to shorten their firm names as part of a "branding effort."
Plaintiffs' firms seem to be taking the opposite approach, and keeping the typesetters quite busy.
The law firm of Abbey Gardy, LLP sent out a press release last week, announcing a name change to Abbey Spanier Rodd Abrams & Paradis, LLP. But this was not the first name change for the firm, or even the second.
The firm started life in 1983 as Abbey & Ellis, and continued under that name until 1993, with the death of name partner Ralph Ellis. Next on the letterhead - Abbey, Gardy & Squitieri, LLP. In 2001, the printers again got a call, as Abbey Gardy & Squitieri split into two firms, with partners Lee Squitieri and Steve Fearon leaving to form their own firm, Squitieri & Fearon, LLP. The remaining partners reconstituted the firm as Abbey Gardy, which had a nice run for the past five years.
No word on where former name partner Mark Gardy has disappeared to, but I'd ask the typesetters.
UPDATE - Mark Gardy is safe and sound, and practicing at his new firm, Gardy & Notis, LLP, with another former Abbey Gardy partner, James Notis. Thanks to an anonymous and intrepid reader for the tip.